Cold Internet Leads
- —Unverified borrower intent
- —Often shared broadly
- —Little borrower context
Traditional lead channels prioritize volume. KnowBeforeYouClose takes a different approach. Borrowers come to the platform to review their Loan Estimate and understand whether their current offer is competitive. When they request another option, we screen the opportunity and introduce them directly to a partner who can help.
The Homebuyers Privacy Protection Act was signed on September 5, 2025, restricting broad mortgage trigger-lead use and resale under the FCRA, while preserving limited statutory exceptions.
Traditional lead marketplaces prioritize reach. KnowBeforeYouClose prioritizes fit. Borrowers come to the platform specifically to review the numbers on their Loan Estimate. When they ask for another option, partners receive an introduction with context instead of competing for a shared lead.
That means the first conversation starts with more clarity, better timing, and a stronger understanding of what the borrower is actually looking for.
Not every borrower request becomes an introduction. Opportunities are approved only when the fit is clear.
Partner access is limited by state and capacity. Apply to see if your market is available.